#marketing

I have an ever increasing feeling that something is off. I find myself feeling skeptical, cynical. Weary of whatever I encounter. Feeling like nothing is authentic or genuine. Because someone is always trying to sell me something. Around every corner an ad lurks. Waiting to capitalize off my attention. Capitalize off any genuine moment in real life or online. I think I have ad fatigue

Content That Literally writes itself. Once QUANTENT understands your market, buyers, and brand voice, it automatically strategizes, generates, edits, and publishes content in all formats with no oversight required from your team.

The internet is littered with digital ghost towns—premium domains once associated with thriving businesses, now sitting dormant or parked, waiting for their next life. Some of the biggest companies in the world have made strategic acquisitions, only to shut down the businesses they bought, leaving behind valuable domain names that are either redirected, held indefinitely, or simply left in limbo. Let’s take a look at some high-profile cases where major corporations scooped up valuable domains, shut down the original companies, and left the URLs in the digital graveyard.

Nobody wants to read your shit. Let me repeat that. Nobody–not even your dog or your mother–has the slightest interest in your commercial for Rice Krispies or Delco batteries or Preparation H. Nor does anybody care about your one-act play, your Facebook page or your new sesame chicken joint at Canal and Tchopotoulis. It isn’t that people are mean or cruel. They’re just busy.

Nobody wants to read your shit. Let me repeat that. Nobody–not even your dog or your mother–has the slightest interest in your commercial for Rice Krispies or Delco batteries or Preparation H. Nor does anybody care about your one-act play, your Facebook page or your new sesame chicken joint at Canal and Tchopotoulis. It isn’t that people are mean or cruel. They’re just busy.

It appears to be dawning on clients who control the U.S.'s major ad budgets that if your marketing content is interesting enough you don't need to advertise on Facebook. Advertising on Facebook is free, if you can create something compelling enough to go viral without a major media spend behind it.

Sharing and recommendation shouldn't be passive. It should be conscious, thoughtful, and amusing--we are tickled by a story, picture, or video and we choose to share it, and if a startling number of Internet users also find that thing amusing, we, together, consciously create a tidal wave of meme that elevates that piece of media to viral status. We choose these gems from the noise. Open Graph will fill our feeds with noise, burying the gems.

Before I tell you this story, I should introduce Rachael Webster. The trouble is, I’m not sure how to do that. Was she a friend of mine? Sure. A great friend. We spent nine months together as tight as Siamese twins. But she wasn’t family, and I never really met her in person. I could say she didn’t exist, but that’s a copout: she obviously existed, and had a life, and friends, and a career, at least until her budget ran out and I had to write her out of this world.

"The product is, simply put, a magical screen that can do anything you ever want it to, no matter what that is. Here you go. It’s five hundred dollars. If you pay me that, I will give you this magical thing that can do anything. You don’t have to read a manual. It will do anything, and it will do it right now, out of the box. Other companies are selling computers. Apple’s selling magic. Which one would you rather have?"

"Hi, Ellis— Let me introduce myself. My name is Gineen Klein, and I’ve been brought on as an intern to replace the promotion department here at Propensity Books."

"This Dos Equis campaign features wonderful visual details. The production team clearly took glee in meshing vintage film stocks with unexpected locations and absurd endeavors. My favorite moment is the sight of our tuxedoed hero leading a moonlight expedition through a rocky canyon—flanked by elegant women in evening gowns, a military officer in full dress regalia, and a slightly befuddled fellow wearing a fez. We're left to guess at the precise combination of events that led to this scenario. I like to imagine it's an impromptu escape from a hijacked ocean liner."

"It appears that in the last few days, there are a handful of bloggers who, by finding wallets on the ground, have unwittingly stumbled across the latest under-the-radar Burger King promotion. The fast food chain has dispensed agents across major U.S. cities (indications are it’s just been Chicago and Orlando so far ) to “lose” wallets. However, when unsuspecting passersby find these wallets and open them, they discover an interesting message"

"Branding is what you do to shit you plan to sell in a bottle, when you don’t want to give away the recipe but do want to assure customers that it will consistently be the same shit no matter which branded bottle they open. A brand is a promise of etern

"Try your damnedest to be true to the things that make you who you are, and try your best to improve upon those gifts you have, and compensate for the ones you lack."

"By rising to prominence without the financial backing of a mega-publisher, Sigler has defied the industry's modus operandi"

"Given the difficulty of breaking into print in the traditional way, the Internet looks to many aspiring authors like a powerful new way to distribute content and find an audience; it has promise, not peril."

"For me, it is important to maintain my own sense of self outside of any organization that I work with. Our society is very transient and the idea of working for a single company for more than five years is foreign to many of my generation (and younger)."

"Glad we could be of help, and we've hopefully done our best not to be too snuggly a set of pandas."

"How soon will it be until in addition to the do-not-call list, we'll have a 'do not beam commercial messages into my head' list?"

"This post is going to dig deep in Beacon and see what makes it tick from a purely technical perspective"

"Dear Marketing Professionals; when you think “message control” several generational cohorts of geeky target demographics are thinking about the Portal voice. Go play it, and shudder."

"In a few years, things will be beautiful again. The big money will be slumbering away, and the marketing departments will be a distant memory. We can focus, once again, on the technology. And the burgers and beer."

"'Human directionals' -- those guys spinning advertising arrows -- can cost $60 an hour. Some of their best moves are filed in the patent office."

"There is no excuse for blaming Turner Networks, Adult Swim, and especially a single 27-year-old, for the overzealousness of Boston's government and the news media."

"Advertising is the mindless vandalism of the Fortune 500."

"Pleasant Ridge-based ePrize today launched its Caffeine Promotions Platform -- a product that allows small businesses to jump into the world of big-time Internet contest and promotions."

"So, there you go…if you see a parade, get in front of it. That is what being part of the community you serve is all about."

"In a risky experiment, Chevrolet asked Web users to make their own video spots for the Tahoe. A case study in customer generated advertising."

"This is Matt. He quit his job to dance around the world. We support Matt's bold move and like him so much we sent him on a second trip."

"That's all folks. The door has officially closed on email marketing. Maybe this will drive more companies to start up opt-in RSS feeds and blogs that facilitate dialogue."

"The marketing vibe of these boxes is indistinguishable from the background radiation of the universe itself."

The age of neuromarketing has dawned.