links.lmorchard.com - #marketing

Nothing Feels Authentic Anymore Because Everything is an Ad

Sat, 29 Nov 2025 03:21:40 +0000

I have an ever increasing feeling that something is off. I find myself feeling skeptical, cynical. Weary of whatever I encounter. Feeling like nothing is authentic or genuine. Because someone is always trying to sell me something. Around every corner an ad lurks. Waiting to capitalize off my attention. Capitalize off any genuine moment in real life or online. I think I have ad fatigue

Tags: #ads #content #deadinternet #grimmeathook #marketing #web

Quantent

Tue, 25 Nov 2025 00:13:30 +0000

Content That Literally writes itself. Once QUANTENT understands your market, buyers, and brand voice, it automatically strategizes, generates, edits, and publishes content in all formats with no oversight required from your team.

Tags: #ai #content #llms #marketing #quantent

Digital Ghost Towns: When Big Companies Acquire, Shut Down, and Sit on Premium Domains

Wed, 23 Apr 2025 22:53:08 +0000

The internet is littered with digital ghost towns—premium domains once associated with thriving businesses, now sitting dormant or parked, waiting for their next life. Some of the biggest companies in the world have made strategic acquisitions, only to shut down the businesses they bought, leaving behind valuable domain names that are either redirected, held indefinitely, or simply left in limbo. Let’s take a look at some high-profile cases where major corporations scooped up valuable domains, shut down the original companies, and left the URLs in the digital graveyard.

Tags: #history #internet #marketing #web

The Most Important Writing Lesson I Ever Learned – Steven Pressfield

Thu, 28 Mar 2019 16:10:22 +0000

Nobody wants to read your shit. Let me repeat that. Nobody–not even your dog or your mother–has the slightest interest in your commercial for Rice Krispies or Delco batteries or Preparation H. Nor does anybody care about your one-act play, your Facebook page or your new sesame chicken joint at Canal and Tchopotoulis. It isn’t that people are mean or cruel. They’re just busy.

Tags: #creativity #empathy #imported:pinboard #marketing #writing

The Most Important Writing Lesson I Ever Learned – Steven Pressfield

Thu, 28 Mar 2019 16:10:22 +0000

Tags: #creativity #empathy #marketing #writing

FACEBOOK'S WORST NIGHTMARE: With GM Pulling Its Ads, Here's How The Other Dominoes May Fall - Business Insider

Thu, 17 May 2012 15:06:46 +0000

It appears to be dawning on clients who control the U.S.'s major ad budgets that if your marketing content is interesting enough you don't need to advertise on Facebook. Advertising on Facebook is free, if you can create something compelling enough to go viral without a major media spend behind it.

Tags: #facebook #imported:pinboard #marketing #viral

How Facebook is ruining sharing | Molly Rants - CNET News

Sat, 19 Nov 2011 20:04:46 +0000

Sharing and recommendation shouldn't be passive. It should be conscious, thoughtful, and amusing--we are tickled by a story, picture, or video and we choose to share it, and if a startling number of Internet users also find that thing amusing, we, together, consciously create a tidal wave of meme that elevates that piece of media to viral status. We choose these gems from the noise. Open Graph will fill our feeds with noise, burying the gems.

Tags: #facebook #marketing #media #sharing #social

Kill Screen - My Purple-Haired Made-Up Best Friend, and Why She Had to Die

Mon, 14 Nov 2011 19:46:35 +0000

Before I tell you this story, I should introduce Rachael Webster. The trouble is, I’m not sure how to do that. Was she a friend of mine? Sure. A great friend. We spent nine months together as tight as Siamese twins. But she wasn’t family, and I never really met her in person. I could say she didn’t exist, but that’s a copout: she obviously existed, and had a life, and friends, and a career, at least until her budget ran out and I had to write her out of this world.

Tags: #alternate #fiction #gaming #marketing #reality #writing

This is why it's worth learning about advertising, by Rory Marinich

Thu, 28 Jan 2010 23:14:48 +0000

"The product is, simply put, a magical screen that can do anything you ever want it to, no matter what that is. Here you go. It’s five hundred dollars. If you pay me that, I will give you this magical thing that can do anything. You don’t have to read a manual. It will do anything, and it will do it right now, out of the box. Other companies are selling computers. Apple’s selling magic. Which one would you rather have?"

Tags: #advertising #analysis #apple #ipad #marketing #psychology

Shouts & Murmurs: Subject: Our Marketing Plan : The New Yorker

Mon, 12 Oct 2009 20:18:27 +0000

"Hi, Ellis— Let me introduce myself. My name is Gineen Klein, and I’ve been brought on as an intern to replace the promotion department here at Propensity Books."

Tags: #funny #marketing #publishing #writing

The quirky genius of the Dos Equis ad campaign. - By Seth Stevenson - Slate Magazine

Sat, 30 May 2009 04:22:55 +0000

"This Dos Equis campaign features wonderful visual details. The production team clearly took glee in meshing vintage film stocks with unexpected locations and absurd endeavors. My favorite moment is the sight of our tuxedoed hero leading a moonlight expedition through a rocky canyon—flanked by elegant women in evening gowns, a military officer in full dress regalia, and a slightly befuddled fellow wearing a fez. We're left to guess at the precise combination of events that led to this scenario. I like to imagine it's an impromptu escape from a hijacked ocean liner."

Tags: #advertising #awesome #beer #dosequis #marketing #via:missadroit

Burger King Has Dropped Their Wallet | So Good

Fri, 21 Nov 2008 16:56:29 +0000

"It appears that in the last few days, there are a handful of bloggers who, by finding wallets on the ground, have unwittingly stumbled across the latest under-the-radar Burger King promotion. The fast food chain has dispensed agents across major U.S. cities (indications are it’s just been Chicago and Orlando so far ) to “lose” wallets. However, when unsuspecting passersby find these wallets and open them, they discover an interesting message"

Tags: #advertising #burgerking #funny #lost #marketing #viral #wallets

Notional Slurry » Personal brand: red hot, with a smell of burnt flesh

Wed, 04 Jun 2008 18:42:59 +0000

"Branding is what you do to shit you plan to sell in a bottle, when you don’t want to give away the recipe but do want to assure customers that it will consistently be the same shit no matter which branded bottle they open. A brand is a promise of etern

Tags: #branding #marketing #metablogging #personalbranding #writing

The Real Power of Personal Branding | chrisbrogan.com

Wed, 04 Jun 2008 18:39:49 +0000

"Try your damnedest to be true to the things that make you who you are, and try your best to improve upon those gifts you have, and compensate for the ones you lack."

Tags: #branding #marketing #metablogging #personalbranding #writing

Take my book. It's free. / Giving away books as podcasts is new way to promote sales

Tue, 08 Apr 2008 02:23:14 +0000

"By rising to prominence without the financial backing of a mega-publisher, Sigler has defied the industry's modus operandi"

Tags: #marketing #podcasting #work #writing