This is why it's worth learning about advertising, by Rory Marinich

"The product is, simply put, a magical screen that can do anything you ever want it to, no matter what that is. Here you go. It’s five hundred dollars. If you pay me that, I will give you this magical thing that can do anything. You don’t have to read a manual. It will do anything, and it will do it right now, out of the box. Other companies are selling computers. Apple’s selling magic. Which one would you rather have?"