#branding

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Notional Slurry » Personal brand: red hot, with a smell of burnt flesh

http://williamtozier.com/slurry/2008/06/03/personal-brand-red-hot-with-a-smell-of-burnt-flesh
"Branding is what you do to shit you plan to sell in a bottle, when you don’t want to give away the recipe but do want to assure customers that it will consistently be the same shit no matter which branded bottle they open. A brand is a promise of etern