#seo

I have been getting a lot of newsletter responses, DMs, and emails in general saying that people have discovered my work not via traditional SEO, but via LLMs and AI tools like ChatGPT, Claude, Perplexity, and even GitHub Copilot.

"Here is a talk I just gave at an internal SEO conference about the overlap of SEO and Accessibility."

"So, here it goes, my top 5 reasons that you should avoid SEO. Or, if you want to do it the long way, just search google for “five SEO excuses”, without the quotes!"

"Top 5 Excuses To Avoid SEO." Notice the top five search results, in order.

"There is a big bunch of resources on optimizing your blog for search engines."

"if I have a bunch of publicly accessible objects in my S3 buckets, then won't I have to pay bandwidth costs when Google/yahoo/a9 and all the other search engines go and spider my buckets?"

"You start with your HTML (your content), then add CSS (your look and feel), then add in additional behavior (Javascript, Ajax, Flash, any other interactivity that isn’t handled automatically by the browser)."

"a few unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to unfairly manipulate search engine results."

How to out SEO an SEO/spammer.