man eats noodles with sriracha out of beard bowl
http://25.media.tumblr.com/7dccfa2df7ae976d183229c0c1ed0531/tumblr_mtou8zk9hA1rkp3avo1_400.gif
Hot Stuff in a Squeeze Bottle - NYTimes.com
http://www.nytimes.com/2009/05/20/dining/20united.html?scp=6&sq=sriracha&st=cse
"Some American consumers believe sriracha (properly pronounced SIR-rotch-ah) to be a Thai sauce. Others think it is Vietnamese. The truth is that sriracha, as manufactured by Huy Fong Foods, may be best understood as an American sauce, a polyglot purée with roots in different places and peoples. "