#platforms

To Creed, the partnership between Taco Bell and Frito-Lay is more than a one-off collaboration. Like Android is to Google or iOS is to Apple, Doritos-based flavors represent a whole new framework for Taco Bell to build on. "It's not just a product; it's now a platform--Nacho Cheese, Cool Ranch, Flamas," Creed beams. "We're going to blow everyone away in the next few years in terms of how big this idea and platform will become."

"Below are the 13 facets of openness that I’ve been cataloging as a means to better describe this term. (They range on a scale starting on the technology side and ending on the side of the user’s experience.)"

"As we wrote in July, the platform is the killer app of today's web and Yahoo! needs to get on board."

"A Level 3 platform available BOTH as a hosted service and source code download. Now anyone can have their own platform, running it on GoDaddy and mesh into a distributed web - which will connect into open APIs from Google, Microsoft and hopefully Yahoo a

"And looking over press coverage of the announcement today, you’d think it was the late ’90s and Six Degrees had made Flooz its official currency and offered free Kozmo.com deliveries to all its members."