Hello delicious.
http://www.flickr.com/photos/yahooza/489343742
Why Digg is More Popular than Del.icio.us… Or is it?
http://www.searchenginejournal.com/digg-more-popular-than-delicious/4758
"Kevin Rose takes full advantage of the Internet’s Cult of Personality by throwing himself in the media spotlight while Joshua is more of a behind the scenes master of technology."