Inside the Behind the Scenes Battle for the Future of the Web - Business Insider

In today's new AI era, products such as Google's AI Overviews and AI Mode, OpenAI's ChatGPT, and Perplexity deliver answers directly, often eliminating the need to visit the original source. These systems still rely on content scraped for free, but by cutting off traffic, they threaten the revenue that funds the creation of quality information online.