Why blocking LLMs from your website is dumb | by John Wang | Aug, 2025 | Medium

LLMs are the next generation’s search layer. They’re already generating massive amounts of pipeline for the companies and websites that have gotten good at getting their content displayed in LLMs. Combine that with the fact that most LLMs have an agentic web-search component that will actively generate links, and you have a massive funnel of potential readers for your content.