Mark Jeffrey: Make The NY Times Bestseller List... By Giving Your Book Away - Media on The Huffington Post
http://www.huffingtonpost.com/mark-jeffrey/make-the-iny-timesi-bests_b_102184.html
"That's what author Scott Sigler did with his new novel Infected. Originally a podiobook (podcast audiobook) given away for free, Infected is the sort of novel no publisher in world would think would sell."
Authors Find Their Voice, and Audience, in Podcasts - Publishing - Podcasts - New York Times
http://www.nytimes.com/2007/03/01/books/01podb.html?_r=1&oref=login
"Several times a week Mr. Sigler, 37, steps into a walk-in closet in his San Francisco home. He reads into a microphone that connects to his computer via a sound mixer. Hanging shirts envelop him, masking ambient sound."