Mark Jeffrey: Make The NY Times Bestseller List... By Giving Your Book Away - Media on The Huffington Post
http://www.huffingtonpost.com/mark-jeffrey/make-the-iny-timesi-bests_b_102184.html
"That's what author Scott Sigler did with his new novel Infected. Originally a podiobook (podcast audiobook) given away for free, Infected is the sort of novel no publisher in world would think would sell."