Danny O’Brien’s Oblomovka » Blog Archive » reload fever
http://www.oblomovka.com/wp/2008/09/17/reload-fever
"I felt kind of dirty when I came up with that, because I felt like I was feeding the monster that was eating everyone's brain. But it also felt inevitable that sites would head this way. I'm surprised that digg.com doesn't do it now to be honest. Feed the reload beast, and the world's foolish advertisers and journalists will come baying at your door for your precious hitrates."