The Kickstarter Blog - Kickstarter and the 1,000 True Fans
http://blog.kickstarter.com/post/148411574/kickstarter-and-the-1-000-true-fans
Those pesky customers :: Adam Kalsey
http://kalsey.com/2006/02/those_pesky_customers
"Ning co-counder Marc Andreessen ... says that one of their customers had the audacity to come to their office. For shame. This is the sort of thing you need to nip in the bud, or else you might have customers start becoming fans of your company."