Memories Can’t Wait—or, How I Learned to Keep Worrying About the Web - Jeffrey Zeldman Presents

The web is still the best hope we have for a durable, shared memory. But it requires us to be gardeners, not just tenants. To plant things in soil we control, and to tend them. Because if we don’t, the only record that we were here will be someone else’s ad inventory, and when the ads move on, we’ll move with them—into the quiet, unmarked graveyard of the deleted.