The attention economy is inverting - by Sam Schillace

But what happens in the generative world? In that world, the signal is broken - a complex, well-crafted artifact is much easier to build, so it’s appearance is no longer a proxy for quality. This is a familiar effect. But the other thing that’s happening is that the attentional transaction is now “inverted” - I may have spend a small amount of my time and attention to take up a large amount of yours. I’m no longer “paying” you with attention, or transferring value to you, I’m taking it away.