The Design Leaders Are Lying to You — Suff Syed

Every designer now faces a choice. You can continue seeking guidance from leaders who are excellent generals of yesterday's war. Continue perfecting skills optimized for a diminishing paradigm, hoping the transformation will somehow spare you. That your craft will be recognized. That your leaders will guide you through. Or recognize that the paradigm has already shifted. That the work determining design's future is happening now, in rooms where most designers are not present. And that if we want to shape that future, we must be willing to fundamentally transform what it means to practice design.