William Gibson explains why cyberpunk was made to be co-opted
http://io9.com/5855755/william-gibson-explains-why-cyberpunk-was-made-to-be-co+opted
He goes on to explain that science fiction, in the twentieth century, was too triumphalist and focused on a white American future, and lacked real details to go with its shiny ideas. "I wanted to see dirt in the corners," says Gibson.
William Gibson - MOLLY'S MIRRORSHADES; ZEISS-IKON EYES
http://www.williamgibsonbooks.com/blog/2006_08_01_archive.asp#115688201954919109
"some readers evidently invision as (gack) German camera lenses, there was a "really". I assumed they were vat-grown, genetically optically perfect organs, perhaps further tweaked to maximize them as, in effect, video cameras."