NBCUniversal, Hearst Corp. Close Deal to Rebrand G4 as Esquire Channel - The Hollywood Reporter
http://www.hollywoodreporter.com/news/nbcuniversal-hearst-corp-close-deal-399481
In its bid for the largely untapped metrosexual viewership, NBCUniversal is set to rebrand G4 channel as the Esquire channel.
Wired News: TechTV Reborn as 'UndoTV'
http://www.wired.com/news/technology/0,71595-0.html?tw=rss.index
"We're undoing TechTV's untimely and unwarranted demise"