#sustainability

"the core idea that should be upheld by companies like Apple should be about making things better and less often. Making things that will be able to evolve, be upgraded, be adaptable, hackable and more fun to use for longer so that as a customer I don’t think that I’m buying version 3.4 of something that will only be as good as it’s last press release. I want to buy “the” quintessential Apple product and cherish it for years, like people would cherish a vintage car."