#publishers

It involves inflicting a recurring technical, infrastructural, and administrative cost on all of their sales in perpetuity to solve a problem they can’t prove exists. By tying their entire catalogue, in perpetuity, to the fate and competence of a single external service provider (whoever provides the DRM solution) publishers are taking a business risk of unfathomable proportions. These are the kinds of risks that sink large companies.

It involves inflicting a recurring technical, infrastructural, and administrative cost on all of their sales in perpetuity to solve a problem they can’t prove exists. By tying their entire catalogue, in perpetuity, to the fate and competence of a single external service provider (whoever provides the DRM solution) publishers are taking a business risk of unfathomable proportions. These are the kinds of risks that sink large companies.

So why give away the bits? Well, traditional book publishers have three big imperatives today: (1) protect print sales for as long as possible (in order to fund a longer-term transition to a workable new business model); (2) help keep physical bookstores in business (for the reasons set out in this article by Julie Bosman); and (3) do anything possible to curb the power of Amazon.com, the publishers' arch-frenemy.

"Here's a lazyweb idea for publishers: I often blog books here and when I do, I like to put up a picture of the cover. ... So here's the idea: publishers should create default directories called "covers" at their server-root (e.g., tor.com/covers, harpercollins.co.uk/covers, etc) filled with high-rez PNGs or JPGs (or both) named after the book's ISBN -- for Neil Gaiman's Graveyard Book, it would be http://harpercollins.co.uk/0060530928.png. Tweak your robots.txt file to make sure the search-engines all crawl these directories, so when you search on images.google.com or images.yahoo.com for an ISBN, the publisher's high-rez would be right there at the top."