Why Google Plus Pages (Will) Beat Facebook. And Twitter | Wired Enterprise | Wired.com
http://www.wired.com/wiredenterprise/2011/11/google-plus-pages
And though many point to the similarities between Plus and Facebook — and the similarities have only grown with the addition of branded pages — the addition of Pages may be more of a challenge to Twitter. While a certain portion of the population is accustomed to information in 140 character bites, Google+ provides a richer forum where companies can release news to the public.