Eckhart and Company: Information Packaging Tips, Turn Your Binder Into a Display Piece - Indianapolis, Indiana.
http://www.eckhartandco.com/html/HH-0404IP.html
"Break-back easel - In this design, the binder board is split horizontally (perpendicular to the ring metal), allowing the binder to stand up at an angle while opened. This allows users to turn pages on the rings completely hands-free. "