Buttered Cat Software - Products :: QuickBoot
http://buttered-cat.com/products/QuickBoot
QuickBoot is a handy utility to make it easier to reboot into your Boot Camp windows drive, or even another OS X install. It will also not permantly change your startup disk so once you reboot again, it'll boot back to your standard OS. Choose to boot windows and go get a drink, no more waiting around holding the option key. Great for bluetooth keyboard users where option key might not always work.
Daring Fireball: Several Asinine and/or Risky Ideas Regarding Apple's Strategy That Boot Camp Does Not Portend
http://daringfireball.net/2006/04/asinine_and_or_risky_ideas
"repeat after me, Apple's primary business is selling computer hardware."
Daring Fireball: Windows: The New Classic
http://daringfireball.net/2006/04/windows_the_new_classic
"But everything about Boot Camp is calibrated to position Windows-on-Mac as the next Classic-style ghetto a compatibility layer that you might need but that you wish you didn't."