Many lonely people would prefer a robot over human interaction

Dr. Qionglei Yu, Reader in Marketing at Newcastle University Business School said, "We found that lonely customers with a reduced need for interaction with other humans are more likely to use service robots as a means of avoiding human contact and conserving emotional resources. Recognizing this is crucial not only for society, but also to help businesses design and use robots in ways that better fit a wide range of customers' feelings and needs."