The Super Bowl Loser 49ers Still Win in, Say, Chad - Businessweek http://www.businessweek.com/articles/2013-02-04/the-super-bowl-loser-49ers-still-win-in-say-chad This is rather fascinating to me. Also, consider the hipster market. Saved on Feb 04, 2013 #facebook #ifttt #imported:pinboard Internet Archive