Is X Back? Who Cares. Social Media Monoliths Are Passé.

But I think this discussion also opens up another, related question: Do we need to live in a world where every network is the biggest thing ever? Can you have a thriving community without your primary platform being a zeitgeist machine? Gruber’s framing on the issue seems to suggest that Twitter circa 2009 is the ideal. But what if that moment has genuinely passed? The Threads algorithm that Gruber points to specifically goes out of its way to discourage the very kinds of interactions that a 2009 Twitter once allowed. The fediverse’s server-oriented setup favors interactions in smaller communities even if, in practice, people still tend to favor the larger ones.