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'Brogrammers' challenge coders' nerdy image Danilo Stern-Sapad writes code for a living, but don't call him a geek. He wears sunglasses and blasts 2Pac while programming. He enjoys playing Battle Shots - like the board game Battleship with liquor - at the office. He and his fellow coders at Los Angeles startup BetterWorks are lavished with attention by technology-industry recruiters desperate for engineering talent. "We got invited to a party in Malibu where there were naked women in the hot tub," said Stern-Sapad, 25. "We're the cool programmers." A poster recently displayed at a Stanford University career fair by San Francisco social-media analytics company Klout tried to woo computer-science graduates by asking: "Want to bro down and crush code? Klout is hiring." Mirrored from jwz.org.