links.lmorchard.com - #cluetrain

The Fishbowl: Cluetrainwreck

Sun, 20 Apr 2008 18:16:03 +0000

"Joining in the online conversation is a great way to connect to your customers. But only if you’re prepared to be human and honest."

Tags: #cluetrain #comcast #twitter

ongoing · Portal

Mon, 22 Oct 2007 14:44:10 +0000

"Dear Marketing Professionals; when you think “message control” several generational cohorts of geeky target demographics are thinking about the Portal voice. Go play it, and shudder."

Tags: #cluetrain #gaming #marketing #portal

Are you an "Out There" Person?

Fri, 08 Dec 2006 15:11:03 +0000

"The report concludes that "Out There" people are potential saviors of companies, because they are the people who are going to help companies succeed."

Tags: #cluetrain #metablogging

Those pesky customers :: Adam Kalsey

Mon, 06 Feb 2006 02:31:27 +0000

"Ning co-counder Marc Andreessen ... says that one of their customers had the audacity to come to their office. For shame. This is the sort of thing you need to nip in the bud, or else you might have customers start becoming fans of your company."

Tags: #cluetrain #dumb #fans #ning

MIKE WENDLAND: General Motors rockets into Internet blogosphere

Sun, 09 Jan 2005 07:43:06 +0000

"This week, GM quietly introduced Fastlane (http://fastlane.gmblogs.com), a blog written by top management of the world's largest corporation." Holy crap. My first reaction was to giggle, but then I saw RSS feeds and enabled comments.

Tags: #cluetrain #metablogging